World Scientific’s Collection on Marketing: Books

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World Scientific’s Collection on Marketing: Books

Quote WSMKT25 for a 25% Discount on all books! Valid till 30 September 2021. Order your copy at www.worldscientific.com

SERVICES MARKETING (9TH EDITION)
People, Technology, Strategy
by Jochen Wirtz (National University of Singapore, Singapore) & Christopher Lovelock
May 2021 | US$59.90 / £55 | 978-1-944659-82-0(pbk)
Purchase or request for an inspection copy at https://doi.org/10.1142/y0024

Review of the 8th Edition:
"It is a superbly researched and comprehensive work… It is the premier services marketing source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals." — Professor Emeritus Merlin Simpson, Pacific Lutheran University

CUSTOMER RELATIONSHIP MARKETING
Theoretical and Managerial Perspectives
by Naresh K Malhotra (Georgia Institute of Technology, USA), James Agarwal (University of Calgary, Canada)
Feb 2021 | US$58 / £50 | 978-1-944659-74-5(pbk)
Purchase or request for an inspection copy at https://doi.org/10.1142/y0022

"Faculty seeking a text will find this book complete, with an instructor’s manual, slide, and test bank. However, the practicing manager will also find the book a helpful source of new insights and analytical tools. The book is an outstanding addition to the literature on customer relationships." — Dr David W Stewart, Loyola Marymount University, and Vice President, American Marketing Association

ASIAN COMPETITORS
Marketing for Competitiveness in the Age of Digital Consumers
by Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Den Huan Hooi (Nanyang Technological University, Singapore)
May 2019 | US$28 / £25 | 978-981-3275-99-7(pbk)
https://doi.org/10.1142/11135

MARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD
In the Age of Digital Consumers
by Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Den Huan Hooi (Nanyang Technological University, Singapore)
Jan 2017 | US$28 / £25 | 978-981-3201-96-5(pbk)
https://doi.org/10.1142/10313

PRICING OF PRODUCTS & SERVICES
by Tridib Mazumdar (Syracuse University, USA)
Jan 2021 | US$98 / £85 | 978-981-120-417-3(hbk)
US$39 / £35 | 978-981-120-419-7 (eBook for Individuals)
Purchase or request for an inspection copy at https://doi.org/10.1142/11381

ARCHITECTING EXPERIENCE: A CONVERSION SCIENCE HANDBOOK (2ND EDITION)
by Scot R Wheeler (Medill-Northwestern University, USA)
Aug 2020 | US$38 / £35 | 978-981-122-010-4(pbk)
Purchase or request for an inspection copy at https://doi.org/10.1142/11816

MARKPLUS INC
Winning the Future — Marketing and Entrepreneurship in Harmony
by Philip Kotler (Northwestern University, USA), Den Huan Hooi (Nanyang Technological University, Singapore)
Feb 2021 | US$28 / £25 | 978-981-122-217-7(pbk)
https://doi.org/10.1142/11862

MARKETING STRATEGY IN THE DIGITAL AGE
Applying Kotler's Strategies to Digital Marketing
by Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao (Kotler Marketing Group, China)
Sept 2020 | US$32 / £30 | 978-981-121-838-5(pbk)
https://doi.org/10.1142/11737

THE HISTORY OF MARKETING SCIENCE
Edited by Russell S Winer (New York University, USA), Scott A Neslin (Dartmouth College, USA)
Aug 2014 | US$48 / £40 | 978-981-4619-47-9(pbk)
https://doi.org/10.1142/9128

WHAT SPONSORS WANT
An Inspirational Guide for Event Marketers
by Mark Harrison (The T1 Agency, Canada)
Sept 2020 | US$58 / £50 | 978-981-121-901-6(hbk)
https://doi.org/10.1142/11789

THE END OF COMPETITION: THE IMPACT OF THE NETWORK ECONOMY
by Cor Molenaar (Erasmus University Rotterdam, The Netherlands)
Jun 2020 | US$98 / £85 | 978-981-121-231-4(hbk)
https://doi.org/10.1142/11608

LONG-TERM IMPACT OF MARKETING: A COMPENDIUM
by Dominique M Hanssens (UCLA)
May 2018 | US$198 / £174 | 978-981-3229-79-2(hbk)
https://doi.org/10.1142/10704

MARKETING: A RELATIONSHIP PERSPECTIVE (2ND EDITION)
by Svend Hollensen (University of Southern Denmark, Denmark), Marc Oliver Opresnik (Technische Hochschule Lübeck, Germany)
May 2019 | US$78 / £70 | 978-1-944659-62-2(hbk)
Purchase or request for an inspection copy at https://doi.org/10.1142/y0020

GLOBAL MARKETING MANAGEMENT SYSTEM (2ND EDITION)
by Basil Janavaras (Minnesota State University, USA), Suresh George (Coventry University, UK)
Jun 2017 | US$98 / £81 | 978-981-3201-07-1(hbk)
Purchase or request for an inspection copy at https://doi.org/10.1142/10310

WINNING IN SERVICE MARKETS
Success through People, Technology and Strategy
by Jochen Wirtz (NUS, Singapore)
Dec 2016 | US$49 / £41 | 978-1-944659-05-9 (pbk)
https://doi.org/10.1142/y0002

EMOTIONAL INTELLIGENCE AND MARKETING
by Catherine Prentice (Griffith University, Australia)
June 2019 | US$98 / £85 | 978-981-120-354-1(hbk)
https://doi.org/10.1142/11363

More titles at https://www.worldscientific.com/page/business